New Rugged Phone Startup Launched

As the end of 2020 draws near, we begin to look back and evaluate the things that happened. 2020 hasn’t been a great year but there are some silver linings. One of those is we realized our dream and established our year-long goal to establish a new startup.

Brief Introduction

We were inspired to start this company by a couple of colleagues and friends from OXO intelligence company ltd. They were outdoor enthusiasts, who complained the rugged smartphone currently in the system didn’t satisfy some of their needs when they are out in the wild.

Alan Kay once said, “People who are really serious about software should make their own hardware.” As a software company and a group of sports enthusiasts, we decided to make our own hardware as a solution to the problems we face when we are out in the fields.

So we started F150. We brought together some of the best people in the business to create this startup.


Represents F150 journey to the top

We spent the last few months putting together a team of experts with years of experience in this industry. We also spent some time designing our first product. We also spent a lot of time brainstorming how to make this company different and unique from all the companies in the industry. The majority of the time, we spent developing marketing strategies.

After months of tireless brainstorming, designing, consulting, and meetings, we came up with our first product.

First Product 

Our first product is a rugged smartphone called B2021. Due to be launched in 2021, B2021 is built to represent what we think a rugged phone should look and function like.

Product description

F150's first product, Bison 2021

This phone is built to embrace all the good features of a mainstream rugged phone and more. 

B2021 comes with a MediaTek Helio G25 chipset, a 5.86-inch Corning Gorilla Glass 5 u-notch display, an 8000mAh battery, 6GB RAM, 64GB internal storage, a uniquely optimized OS, supports NFC, and many more.

Another unique feature is that the body of this smartphone is made using plastic instead of rubber or aluminum as we have become accustomed to. This allowed for B2021 to come in exciting colors such as the desert yellow.

This smartphone has comes with 2 interesting modes, one is designed for your professional life and the other for a more outdoorsy life. What’s more interesting is you can switch between these 2 modes by simply pressing and holding a key on the side.

Check out later articles for an in-depth explanation of the features of this smartphone


Centered around our "NEO-RUGGED" concept, F150's mission is to help people build a better life by providing products that give you the most sense of security. We also intend to become a leading smart outdoor products brand.


F150's vision is to be a world leader in the smart outdoors product industry


With our unique position as software experts and direct access to outdoor enthusiasts, we aim to revolutionize the outdoor product industry by making the most efficient and result based products.

We intend to create more products in the future for the outdoors which are made safely and intelligently.

A Different Approach

F150 from the drawing board to the implementation, our aim for the outdoor product industry is one of the future

We understand the Rugged Phone industry is very competitive. We offer a different approach to how rugged phones and outdoor products, in general, are viewed. We believe a rugged phone shouldn’t be boring with only one or 2 colors to choose from. We believe rugged smartphones should be able to compete in aesthetics without losing their ruggedness. We believe with our experience and understanding of the industry and the customers alike, we are better suited to provide solutions. These and many more notions we plan to challenge with F150.


Our slogan is “No Tough No Safe”.

We believe toughness brings a sense of security. We intend to make the toughest of products and instill a sense of security in the users of our phones.



Images: Download Images of F150 B2021 here



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