ABOUT US

NO TOUGH, NO SAFE

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Brand Story

F150 was established in 2020, the idea came from some of our outdoor sports enthusiast colleagues at OXO Technology Company. They had used other rugged phone brands but they found those phones lacked certain useful functions. We then decided to get together and provide solutions using our years of experience and research by experts in our team.

Antelope Canyon, Duku highway & Sahara desert are our favorites spots. Wildness, toughness, and ruggedness are our understanding of the outdoors.

We understand what being outdoors means and what it requires, it is for this reason we established F150. To provide innovative solutions to help people not only conquer but enjoy nature especially the tough ones.

Our slogan of F150 is “no tough, no safe.”

We are originally a software company and we have employed our experience to make the best software possible for B2021. Our OS is optimized to be faster, smarter with a great UI.

But the best feature is the double modes we incorporated into this model. Most rugged phone has the customer button, but for our 150KEY can even take you shift modes by simple pressing this button.Work and live can be divided,outdoor and at home can be respective.One phone two modes is what we design for you.

Product Story

Just like our predecessors, we intend to continue the rugged industry culture of producing phones that are durable, unbreakable, water-resistant, and tough.

Our first model B2021 is designed to give users a sense of what we intend to achieve. The hardware design is inspired and provides a sensation for anybody holding it.

Outlook

F150 Offers a brand new approach to outdoor smart products. Though we are a new company, we are not "the new kid on the block" to the industry, we are seasoned professionals with years of experience. Our wish is for B2021 to give you a sense of what we have in stock for the future.

NO TOUGH, NO SAFE

Click to watch the full video

×

Brand Story

F150 was established in 2020, the idea came from some of our outdoor sports enthusiast colleagues at OXO Technology Company. They had used other rugged phone brands but they found those phones lacked certain useful functions. We then decided to get together and provide solutions using our years of experience and research by experts in our team.

Antelope Canyon, Duku highway & Sahara desert are our favorites spots. Wildness, toughness, and ruggedness are our understanding of the outdoors.

We understand what being outdoors means and what it requires, it is for this reason we established F150. To provide innovative solutions to help people not only conquer but enjoy nature especially the tough ones.

OUR SLOGAN OF F150 IS “NO TOUGH, NO SAFE.”

Product Story

Just like our predecessors, we intend to continue the rugged industry culture of producing phones that are durable, unbreakable, water-resistant, and tough.

Our first model B2021 is designed to give users a sense of what we intend to achieve. The hardware design is inspired and provides a sensation for anybody holding it.

We are originally a software company and we have employed our experience to make the best software possible for B2021. Our OS is optimized to be faster, smarter with a great UI.

But the best feature is the double modes we incorporated into this model. Most rugged phone has the customer button, but for our 150KEY can even take you shift modes by simple pressing this button.Work and live can be divided,outdoor and at home can be respective.One phone two modes is what we design for you.

Outlook

F150 Offers a brand new approach to outdoor smart products. Though we are a new company, we are not "the new kid on the block" to the industry, we are seasoned professionals with years of experience. Our wish is for B2021 to give you a sense of what we have in stock for the future.